Selling Your Home

When selling your home, you must realize that it's not likely that the right buyer will simply walk through the door on their own. Generally, a buyer must be attracted to your home through the use of a variety of marketing techniques. That means using a real estate professional to implement a successful marketing campaign. You'll want an agent who will make the best use of available advertising, real estate marketing programs and state of the art computer technology. And, you'll want your agent to have a number of open houses to expose your property to a wide variety of home buyers. Your agent should also make his or her colleagues aware of the features and benefits of your home. Many Coldwell Banker Burnet home sales occur as a result of internal networking as a way of exposing a home to the many buyers who are currently working with other Coldwell Banker Burnet agents.

We will be responsible for the marketing activities necessary to sell your house. This includes the creation of a comprehensive marketing plan designed to expose your property to the right prospective buyers. We will select from the following marketing activities when creating your home marketing plan:

• Classified & Display Advertising in Local Newspapers
• Classified & Display Advertising in Major Daily Newspaper
• "Homes" Magazine Advertising
• Distinctive Homes Magazine Advertising
• Direct Mail Advertising
• Outbound Telemarketing
• Door Knocking/Neighborhood Canvassing
• Office Tour & Realtor Open Houses
• Networking Throughout Coldwell Banker Burnet Sales Team
• Consumer Open Houses
• Lawn Signs & Directional Arrow Signs
• Printed Feature Sheets/Flyers
• Promotion on the Internet
• Placement in the MLS system
• Public Relations & Special Events
• Other advertising and marketing activities as determined by your agent